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AI ROI Calculator
Find out exactly how much AI automation would cost your business — calculated using real token prices, not hourly rates or guesswork.
What do you want to automate?
Select the type of work — we'll calculate exactly how much AI would cost to handle it.
How the calculation works
Why use token pricing instead of hourly rates?
AI doesn't charge by the hour — it charges per token (a token ≈ 0.75 words). Each automation type has a realistic token profile based on typical input (system prompt + context + user message) and output (AI response) sizes. This gives you an accurate monthly cost, not a ballpark figure.
What is the task volume calculation?
We estimate how many tasks your current spend implies. Example: if you spend $2,000/month on email support at $15/hr and 6 min per email, that's ~1,333 emails/month. We then price those same 1,333 emails using AI token costs.
Why does the tool recommend different AI models?
Not all tasks need the most expensive model. Simple classification (lead scoring, email routing) uses GPT-4o-mini or Claude Haiku at $0.15/1M tokens. Complex research and data analysis uses Claude Opus at $15/1M tokens. Using the right model dramatically reduces cost.
What are the 'API overhead' costs?
Most automations need more than just an AI model. A WhatsApp agent needs the WhatsApp Business API (~$30/mo). An SEO writer needs a keyword research API (~$50/mo). These are realistic additional costs included in the estimate.
Is the payback period realistic?
We assume a $1,500 implementation cost — a conservative estimate for a well-built automation. If your monthly savings are $500/month, payback is 3 months. After that, 100% of savings go to your bottom line.
Can AI really handle that percentage of tasks?
Automation rates (70–92%) are based on real-world implementations. They account for tasks that are too complex for AI and need human escalation. No automation handles 100% — the remaining % still goes to your team.